What is the focus of the long-tail revenue strategy in film?

The focus of the long-tail revenue strategy in film is on a film's sustainable income over time, which involves maximizing profitability from all potential revenue streams, rather than solely emphasizing a film's initial wide release and opening weekend performance. This strategy recognizes that while a blockbuster may generate significant revenue quickly, there is substantial potential for earning revenue long after a film's theatrical run.

This includes revenues from factors like home video sales, streaming rights, niche markets, international distributions, and merchandise, extending the financial lifespan of a film. By embracing a long-tail approach, filmmakers and studios can benefit from ongoing revenues generated by older films that continue to attract viewers through various platforms and markets. Thus, the correct answer highlights the importance of a film's wider income potential beyond just its immediate box office success.